Roy Hodgson believes his three signings of the summer so far prove Liverpool have 'serious intentions' for the coming season - and confirmed he is confident of further bolstering the squad ahead of the start of 2010-11.
However, Hodgson is optimistic there will be more additions to the Reds' playing staff in the next few weeks.
"I am very excited and happy for the club that we have been able to sign three players of this quality," he told an Anfield press conference.
"It was important we made some signings early on and made clear to everyone that our intentions are very serious. I think it is clear from the players alongside me we are serious and we have been fortunate enough to acquire their services."
He added: "We're still interested in some other players. I hope this won't be the last of our signings. The aim of the club - the aim of the board, Christian Purslow and everyone at the club - is to try and make this squad as competitive as possible."
The quality of Liverpool's summer transfer business has heightened optimism on Merseyside - and as Hodgson prepares to kick-off his debut term in the Anfield hot seat, he admits he is well aware of the expectation levels at a club like the Reds.
Nonetheless, the gaffer is confident players of Cole, Jovanovic and Wilson's quality can help realise those hopes.
"We haven't signed the players to put out any statements - we've signed them because we want to be a better, stronger squad and we think these players can help us become that," said the 62-year-old.
"In football you put pressure on yourself and when you work at a top club, the pressure is obviously great. But it doesn't matter what club you work at in the Premier League, the players and manager at that club will be under pressure to do well.
"We know we are under pressure to do well and we're answering the questions as carefully as we can, but we're also very realistic and know there is a big job to do.
"Rome was not built in a day, we've got that in mind, but the important thing for the fans to know is that we will be working towards the targets they have set for the club. That is what we should be doing and these three guys will certainly help in that respect."
He continued: "If we can sign several more to make the squad even stronger then that will also help further.
"It's important we make the point it is a new start. It's something of a new dawn when a new manager and players come to a club and you don't put to right things that have gone wrong overnight. You have to work at that and that's what our job will be."
Liverpool beat off stiff competition from other leading European clubs to land Cole, Jovanovic and Wilson.
But Hodgson feels the Reds will always face tough rivalry for potential transfer targets as they set their sights on acquiring top-class players to enhance the squad.
"There is no doubt we are talking about three quality players," he said. "Joe and Milan's careers are well documented and you don't need me to go over them.
"They have both had great success at international and club level, and in Danny Wilson we have acquired the services of one of the most exciting prospects in Scottish football.
"All three of them had a lot of interest from other clubs. I'd like to think all the players we are interested in are interesting other clubs because we set very high standards."
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