LIVERPOOL’S new home kit is the fastest selling in the club’s history, according to commercial director Ian Ayre.
The red adidas shirt, which features the logo of new sponsors Standard Chartered, was launched last month.
“We’ve had what was the fastest selling shirt we’ve ever had in the new home shirt and the largest amount of orders in the fastest time, so our retail business and particularly our shirt sales have never been so good,” Ayre said.
“It’s a great shirt. Adidas did some great work with us on that. It’s got a new sponsor and I know on the day we launched we shipped 35,000 parcels to over 100 countries. That’s a record for us on day one and sales have been fantastic since then.
“I think we’ve seen historically, and we continue to see, that our fans are very loyal and are keen to keep supporting us at retail and that’s something we’re all grateful for.”
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