Liverpool FC Trademarks The Liver Bird

Liverpool FC have successfully
won their bid to trademark the
Liver Bird.
Two years ago the club incurred
the wrath of Liverpool City
Council after they attempted to
copyright the mythical bird,
which is also a recognised
symbol of the city itself, but
have since reached reached an
agreement.
The Trade Marks and Designs
Registration Office of the
European Union granted the
Reds the rights to the symbol in
July following their application
in January.
Both the club and the city
council insist that the measure
was taken to clamp down on
counterfeit merchandise and
that the council can act as
'guardians' of the Liver Bird for
local businesses and charities.
Joe Anderson, leader of
Liverpool City Council, said: "The
club's aim is to stop
counterfeiters from cashing in
by using the badge on pirated
goods and they do not want to
stop the logo being used
legitimately.
We are happy to help them
in these aims and the
agreement we reached means
the club can protect its Liver
Bird logo, other organisations
can continue to use the Liver
Bird and the council will be able
to protect its design of the
image.
The Liver Bird belongs to
the people of Liverpool and the
council is committed to doing all
it can to make sure it remains
that way.''
A club spokesman added: ''Our position was always to
solely seek to protect our
specific version of the Liver Bird
to stop its use in counterfeit
Liverpool FC merchandise.''
''We never intended to
challenge the usage by the
council or other charity or
community groups of their
version of the Liver Bird, and
were delighted to work with
the local authority on this
matter.''